Chapter 7


This is a brief summary of the things that I learned while reading and then being tested on Chapter 7 of Public Relations: Strategies and Tactics.  Important factors or things that stood out to me in this chapter were the actual goals of communication. “As pointed out in chapter 6, communication is the implementation of a decision, the process and the means by which objectives are achieved.” (p.171)

A number of things must be considered when planning a message. They include but are not limited to:

  • Is the message appropriate
  • Is the message meaningful
  • Is the message memorable
  • Is the message understandable
  • Is the message believable 

Another thing that really caught my attention is the necessity of feedback whether it’s good or bad. This feedback allows you to plan accordingly. Two-way communication establishes a dialogue between the sender and receiver. The most interesting point however, is that you want to be sure that communication is equal.  Communication must be balanced between the sender and the receiver. That’s the only way, in my opinion, to have an effective communications model. Grunig agrees.

You’ve got to know your audience. Know what gets their attention and cater to that. Write clearly and avoid what may be common jargon to you. Break EVERYTHING down to lay-man’s terms.

As I said earlier, this chapter was interesting because it teaches you how to communicate efeectively. These skills can be used in the workforce, with acquaintances even at home.

As always, Be Blessed but more importantly, Be a Blessing!

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