Chapter 4

Chapter 4 introduces us to actual PR departments and firms. Some of the services that firms provide are

  1. Marketing Communications
  2. Executive Speech Training
  3. Research and Evaluation
  4. Crisis Communication
  5. Media Analysis
  6. Community Relations
  7. Events Management
  8. Public affairs
  9. Branding and Corporate Reputation
  10. Financial Relations

I didn’t know they provided so much. Firms differ from departments in the sense that the main focus of these agencies is to provide these aforementioned services. Departments have a narrower focus and a shorter reach. It puts me in the mindset of seeking out a firm or PR Agency as it is called in the trade for career opportunities.

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