Top 10 Things I learned in Intro to PR

Hey Everbody, 


well it seems like we’ve come to the end of our Public Relations journey. It’s been fun and while it didn’t seem like it while going through the semester, this semester actually went by pretty quickly.  I have been charged with the task of recounting the Top 10 things I learned in my Intro to PR class.

  1. Be prepared-this concept was introduced in chapter 1 but it’s something that we’ve seen in every chapter since. Everything stems back to a practitioners preparedness. If you are adequately prepared, then regardless of what happens, you’ll be able to effective maximize the situation.
  2. Research-Wow, one word that packs a lot of power. Research is the key to a successful public relations campaign. You’ve got to know what you’re marketing, who you’re marketing it to, your target audience’s likes and dislikes, how much venues cost…the list goes on and on. Proper research methods ensure that you are successful.
  3. Think outside of the box- Don’t be afraid to dream big. Just make sure that you can back it up. People are always looking for new fresh ideas. Be the person to give it to them
  4. Don’t re-invent the wheel-The reason there are predecessors is so that we can learn from them. With that being said, don’t be so unconventional that you forget what works. You can learn a lot by revamping old things.
  5. Pay attention-This really goes without saying. Pay attention to clients, pay attention to consumers, pay attention to competition…you’ve got to keep your eyes and ears open if you want to stay ahead of the curve. Disasters only occur when people fail to pay attention to the signs that were given.
  6. Listen-In one of our recent chapters, we discussed the necessity of a two-way symmetrical communication model. This illustrates that listening to people is key. Don’t get so caught up in what you’re saying that you miss what’s being said, it may change some things
  7. Honest is the best policy…honestly-It may seem as if lying gets you ahead, but everything done in the dark will come to the light. Be ethical in everything you do because it’s your reputation of credibility that people build on. If you prove that you can’t be trusted, you’re less likely to get those desirable jobs.
  8. Be Versatile-Our Twitter experiment and even this blog was teaching us how to be versatile. We can’t become entrenched in a niche and not know how to adapt to the world around us. As it changes, the things in it change. Get with the program people.
  9. Do your homework-There’s nothing worse than trying to correct a mistake that could’ve been caught days ago if you’d just sat down and focused. 
  10. Listen to Barbara Nixon-She’s carin, understanding, knowledgeable, and she hasn’t steered us wrong thus far. I think it’s worth a shot.


These are the top 10 things that I learned in Intro to PR this year. Can’t wait to see what next semester has in store.

’til next time, Be Blessed but more importantly, Be a Blessing.

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